A2Z of D2C - April 2025 Edition
Hey all đ
March was an incredible month for us â with our latest launch, Shop Pass, you can now turn invisible website visitors to invaluable customers.
And no, this isnât an April Foolâs joke.
Shopfloâs been helping hundreds of brands extract more $$$ from shoppers since 2021. Well, we took that one step further and can now help you extract more shoppers out of your website visitors.
This April edition is in full bloom, and hereâs what weâre springing forward with:
đ€An exciting networking opportunity in NCR to meet fellow D2C founders and investors.
đđ°Shopfloâs latest launch will help you turn anonymous website visitors into paying customers.
đ€©đAmazing D2C ads to take inspiration from (read: ideas worth stealing)
đ»D2C job openings â Your dream role might just be a scroll away.
And many more.
Alright, enough teasing! Scroll down to dive into the latest from our checkout world!
Curated with đ,
Soundarya Athimuthu
Content Writer, Shopflo
Before we jump into all that, hereâs a quick look at Shopfloâs impact in March:
Shopflo Report Card
5741 hours
saved for Indian D2C shoppers in the last month (3% more than Feb 2025)
Rs. 271 Cr
In additional revenue for 800+ D2C brands (3.4% more than Feb 2025)
An Event You Canât Miss â To raise or not to raise?
If you live and breathe D2C and love a good, unfiltered debate, block your calendar.
April 17, 6 PM, South Delhiâthis is the place to be.
Indiaâs top D2C founders and VCs are coming together under one roof to answer the one question every founder has about startup funding. Should I, or should I not raise money? Expect nuanced revelations on topics like:
The more you raise, the less you ownâso how much control should you be willing to trade?
As a bootstrapped founder, you're only accountable to yourself. But doesnât a little external pressure help you grow?
How do you know what the best funding decision is for your organisation?
Ready for an entertaining debate thatâll also give you clarity on the best path to scale your brand? No PR-safe answers, no sugarcoatingâjust raw, real insights you can act on.
Spots are limited, so RSVP now.
The Latest and Greatest from Shopflo
Drumroll, please⊠Here are some BIG releases from Shopflo that are sure to lead to bigger results for you!
One Click Add-on
Ever had that moment at checkout when you wished you could add just one more thingâa gift wrap for a birthday order or insurance for peace of mind?
âOne Click Add-Onâ makes that possible, letting shoppers enhance their purchase in seconds. No extra steps, no second thoughtsâjust a seamless way to personalise their order while boosting your AOV and conversions.
RTO Smart Automations
You know, with the RTO Intelligence suite, we have the superpower to identify risk scores and keep scam COD orders at bay.
But now, we have one more up our sleeveâthe âRTO Automationsâ feature, which can automatically block and restrict high-risk COD orders using smart rules based on cart value, product type, UTM source, pincode & many more.
Freebie Selector
Everybody loves freebies, but nobody wants to feel like the brand just handed them something they couldnât sellâlike a leftover piece they wanted to get rid of.
With âFreebie Selectorâ, customers get to choose what they wantâwhether itâs a specific shade, product type, or variant that suits their preferencesâmaking them feel delighted, not disappointed.
Shop Pass by Shopflo
Every day, countless shoppers visit your site, browse, and leaveâsome disappearing into thin air without a trace. But what if you could bring them back?
Meet Shop Pass, Shopfloâs powerful new product that does just that:
Converts anonymous visitors into known customers
Turns invisible clicks into real revenue
Uses smart retargeting to transform âmaybe laterâ into âbuy nowâ
With Shop Pass, no more ghosting from high-intent customersâjust more conversions, more sales, and more money in your pocket.
Something big is on the way⊠and itâs not just any app. Keep guessing or reach out to us to know about it.
âAd-miration Clubâ: D2C ads that deserve a standing ovation!
Remember when we said weâd round up the best D2C ads? Well, we kept our word and did our homeworkâwelcome to the ultimate Meta ad hall of fame! Hereâs what your peers are doing rightâand what you can learn from them!
The #ChoiceIsYours campaign by Rhea Kapoor x Zouk nails aspirational storytellingâitâs not just selling bags, itâs selling empowerment. By featuring influential women who embody strength and individuality, Zouk creates deep emotional resonance, turning a product into a statement.
It all started when a content creator confidently mispronounced "croissant" as "Prashant," and the internet did what it does bestâturned it into a full-blown meme fest. And Britannia? They went all in, rebranding their croissant, tweaking the packaging, and transforming an internet joke into real sales. Now that's a marketing masterclass D2C brands can learn from!
Hereâs how the small business Ovenly India jumped on the trend and gained attention.
Trayaâs influencer marketing is like that brutally honest bestie who calls out your hair struggles, cracks a joke, and then actually helps you fix it. No wonder their reach is growing, just like the hair theyâre saving!
You donât always need to sell. Sometimes, heartfelt storytelling and celebrating emotions around special festivals create the most memorable branding. Mamaearthâs Holi video and Diary milkâs ad prove that a little kindness goes a long way!
Spotted (or made) a killer ad? Send it over, and we might just feature it next!
D2C Job Board
Bridging the gap between D2C talent and opportunity like itâs our major missionâbecause we know great teams build great brands. Last month, we listed cool opportunities from Dot & Key, Supertails, Peesafe, and Minimalist. Happy to share that some of those openings were closed.
Here are this monthâs job openings:
The Sleep Company - Ecommerce Executive
Nestasia - Performance Marketing Manager
Mother Sparsh - Assistant Manager, Ecommerce
Want to feature your job openings here? Reply to this email or DM me on LinkedIn.
And that's a wrap! But before you go, tell usâwhatâs on your mind? What else would you like to see in the next edition? . We pride ourselves on the fact that our customers shape our product; there's no reason our audience shouldnât shape our newsletter. So just hit reply and send it my way!
See you next month!
Until then đ,
Soundarya Athimuthu
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