A2Z of D2C August Edition
Hello D2C fans,
Since we last caught up, a lot has happened. Or rather, a lot is about to happen.
With the festive season right around the corner, brands are already gearing up. That means testing flows, cleaning up tech stacks, and figuring out the right copy and discounting strategies. And while there are a lot of people behind a great festive season, the magic usually starts now.
So we put together a newsletter that’s equal parts helpful and honest — the good, the bad, and the “you need to fix this ASAP.”
What’s Inside:
How GPT-5 can be your unfair advantage this festive season
A critical Shopify update that could derail your entire retargeting funnel 😬
A D2C job board with some of the hottest openings in the space
But first — Shopflo’s report card
(please sign and return 📝)
⏱ 7,534+ hours saved for Indian shoppers
💰 ₹282 crores in additional revenue across 1,000+ brands
(~30% jump from June)
ChatGPT-5 and how to use it this festive season
The rollout of GPT-5 isn’t just for tech bros.
It’s like getting a content writer, brand strategist, and data analyst — all in one. And this time, it’s smarter at handling brand voice, analytics, and campaign planning.
Here’s what makes it useful for D2C teams:
1. Smarter, faster campaign planning
Switch between writing Instagram captions, drafting email flows, and analysing drop-off data — all in one thread.
2. Better data insights
Less hallucination = more trust. Feed it 6 months of your campaign data, and get real analysis on CAC vs. LTV or AOV uplift.
3. Brand-safe tone lock
Define your tone once — witty, premium, Gen Z — and GPT-5 sticks to it across LinkedIn posts, WhatsApp retargeting, and festive pitch decks.
4. Creative + copy, together
Upload an ad screenshot and ask GPT-5 to:
Suggest high-impact edits
Adapt the message by audience
Spin out 3 versions for Meta, Google, or WhatsApp
5. Faster creative testing
The new “safe completions” system means fewer annoying refusals, and more bold, compliant creatives.
6. Heads-up: Slight tone shift
GPT-5 can feel more “formal” than GPT-4o by default. So if you want cheeky, make sure to set that tone early in the chat.
Also yes, it helped us write this newsletter.
🚨 Shopify Update: Your Retargeting is in DANGER
Starting 28 August 2025, Shopify is removing additional scripts from their Thank You Page.
Yep — the section where your retargeting and post-purchase flows get triggered.
No UTMs, no triggers, no CRM handoff. Just a broken funnel right before Diwali sales kick in. Not great.
Luckily, the Shopflo Thank You Page has you covered:
Works with Meta, Google, Snapchat, WebEngage, GA4 — no code rewrite needed
Tracks UTMs, cart contents, and payment info — just like before
Secure & privacy-first — no risk to PII
Zero-code migration — just send us your scripts
And in true Shopflo style, you don’t just get the bare minimum.
So, while you prep your storefront and ad creatives — don’t ignore the last step. Fix your Thank You Page before it tanks your entire festive funnel.
💼 D2C Job Board
The Sleep Company- Performance Marketing Manager
Nap Chief- Social Media Manager
Two Brothers Organic Farms- Project Manager
That’s all for this edition of the newsletter. Let us know what you liked and what you HATED.
So stay tuned!
See you next month!
Until then 💛,
Stuti
PS: This is every D2C marketer each festive season.
