A2Z of D2C - March 2025
With this edition, A2Z of D2C is march-ing back to life.
It’s happening!
A2Z of D2C, our dear old newsletter, had drifted out of sight in our endless list of priorities. But now, we’re bringing it back.
Why should you care? Excellent question!
Here’s what you’ll find in this edition of the newsletter:
Top D2C agencies to help you fast track your growth
New strategies to
make more moneylose less money?Relevant job opportunities in Indian D2C brands
And more…
Let’s dive in, shall we?
Curated with 💚
Murugappan Meiyappan
Marketing Manager @ Shopflo
Shopflo Report Card
5,573 hours
saved for Indian D2C shoppers in the last month (6% more than Jan 2025)
Rs. 262 Cr
In additional revenue for 700+ D2C brands (5% more than Jan 2025)
Agency Spotlight
Shopflo can help you squeeze out more conversions from every corner of your Shopify store, but there are some business problems that do need human expertise.
For those, we highly recommend these Shopflo-certified agency partners.
Beyond Ads: A skin-in-the game performance marketing that only works with 30 handpicked brands at a time. Perfect for brands that want an agency that works like an extension of their internal team.
They live and breathe performance marketing - and care for clients as if they were part of the team. In the months we have worked together, he has set a standard for excellence.
— Hanna Strömgren Khan, Co-founder and CEO of Simply Nam, Leezu’s
Told You So: Perfect for mid-level brands that need a supporting arm to scale different aspects of their marketing. They have deep expertise in helping brands grow sustainably through Meta, Google, & Amazon. They also help with retention and UX design.
Two years with TYS and our brand is thriving! From performance marketing to stunning web design, they’ve been with us every step of the way. We’re now industry leaders thanks to their continuous support.
— Poonam Agarwal, Founder, Pink Supply
A3 Mediacom: A performance-driven digital marketing agency with a focus on brands in the personal care, apparel, and lifestyle industries. Perfect fit if you’re looking for fresh ad creatives or world-class retention strategies.
A3 Mediacom is a formally recognized Meta and Amazon business partner.
The Latest and Greatest from Shopflo
Shopflo ships updates every single week — they don’t call us the most innovative checkout for no reason!
From quality-of-life tweaks to game-changing features, every update is designed to make your shopper’s experience smoother, while making your profits soar.
Most Shopflo features are designed to help you make more money. But there’s a twist with our recent releases — these were actually built to help you lose less money.
Weight-based shipping
Do you manage shipping rates based on product weight? Then this one’s for you.
Brought to you in partnership with Clickpost.
A/B testing
If you’re a marketer, chances are you’re obsessed with A/B testing everything.
Then you’d most definitely want to optimize your checkout.
RTO intelligence suite
Shopflo can now tell you the risk score of every order.
Depending on your brand’s COD revenue share, you can set a custom risk threshold to suit your preferences.
Pssttt… did you know? Word on the street is that Shopflo can now identify anonymous website visitors and help you turn it into revenue 🤫
Write back to us if you want us to confirm / deny the rumors.D2C Job Board
We’re opening doors for the whole D2C ecosystem.
Lowkey kicking ourselves for not having done this before, but here we go… we have an audience that includes hundreds of D2C founders and thousands of D2C professionals.
About time we connected the dots – go ahead and apply to these jobs.
Deputy General Manager (Brand) // Dot & Key
Customer Success Manager // Supertails
Founders Office Associate // Peesafe
Associate Product Manager // Minimalist
Want to advertise a job here? Just write back here or reach out to me on Linkedin.
Closing thoughts? Let’s not get so sentimental — it’s not goodbye forever.
We’ll be back soon with our next edition!
Meanwhile, we’re curating a list of top D2C ads on Meta.
Send us your favorites in the comments: it could either be your own brand’s ads or something you screenshotted / saved while doomscrolling. We’ll feature the top contributions in the next edition.
Until then 💚
It’s been Muru.