Hey all 👋
Another month, another (fashionably late) edition of the A2Z of D2C.
This edition we bring to you, some very exciting updates. One, about our new product, and another on how one of our products are doing. Along with that, some really fun ads, I am affectionately calling this edition the Alice in wonderland edition, ONLY because of the Ad-miration club. But I’m getting too ahead of myself.
Here’s what you’ll find in this edition of the newsletter:
News on how one of our best features just got better.
A look into how brands have been able to unlock revenue with Shop Pass.
Some sneak peaks into who’s hiring for your next big break!
Curated with 💛,
Stuti
But first, let’s take a quick peek at what June looked like for Shopflo.
Shopflo Report Card
6278+ hours saved for Indian D2C shoppers in the last month
Rs.271 Cr in additional revenue for 1000+ D2C brands
The Latest and Greatest from Shopflo
Here are the latest drops from Shopflo that will help you create experiences your audience will love (and pay for).
The New Analytics Tab
🧩 Deep-dives into Conversions, Payments, Orders & Discounts
Each section comes with detailed analytics to help you understand what’s working, what’s not, and where to act.
🛒 New Checkout Funnel
A fresh view of your checkout funnel that tells you exactly where users drop off: checkout started → login → address → payment → order placed.
Fix the cracks in your funnel before they cost you more.
🌊 Shopflo Impact
We want you to get the most out of your Shopflo fee. That’s why we added Shopflo Impact badges, clear indicators of the revenue we’re helping you unlock.
📊 Better charts, smarter views
Compare trends over time, break down performance by channel, and spot red flags instantly.
Looks cleaner, works harder.
Maziken’s recovered ₹1.1L in lost revenue in just 7 days.
Here’s how.
Mazikien identified a gap in converting high-intent anonymous users—particularly those dropping off from product, cart, or checkout pages. They had the following challenges:
High daily website traffic (~1,500 users), but only 3% were reaching the checkout stage.
A conversion rate aligned with fashion D2C norms (1–2%), but given their traffic volume, Mazikien knew there was room to improve.space where they can share any extra information with the brand.
Shopflo introduced Shop Pass, enabling seamless logins that convert unknown visitors into known users—unlocking deeply personalized retargeting.
By leveraging behavioral signals, Shop Pass identifies and tracks user journeys that would have otherwise remained anonymous.
Limechat then triggers smart, conversational nudges based on the user’s drop-off point, presenting exclusive, personalized offers.
Together, this combination allowed Mazikien to deliver timely, relevant messages that brought users back to complete their purchases.
“Ad-miration Club”: Down the Rabbit Hole
In a world where every brand says the same thing with the same influencers, standing out is harder than ever. What if we flipped the script and spoke about our products in a surprising, subversive way?
This idea isn’t new. Remember the iconic Happydent ad? Indian advertising has always embraced absurdity. It just feels like the internet has finally caught up.
To announce registrations for Season 5, they took the idea of a corporate slave to the next level. A dramatic plea asking CEOs to work overtime and not apply somehow became a compelling message.
An AI-generated video featuring a man on a flying elephant surrounded by men in black. Whether it’s about the savings from Swiggy BLCK ONE or finally affording premium AI tools, the result is strange but memorable.
For the last one, we bring to you an international feature. A flying house. A room full of puppets running an ad agency. Just chaos and charm that somehow land.
None of these ads particularly showcase their products. Yet the message is clear.
Maybe it’s time to take one of your products and tell its story in a totally unexpected way. See how it stacks up against your usual benefit-driven ads.
D2C Job Board
Looking to make your mark in the D2C world? Take the leap and apply now. All the best!
The Sleep Company- Senior brand manager
Dot & Key Skincare- Brand Marketing (influencer and collabs)
RENÉE Cosmetics- Assistant Manager NPD(Color Cosmetics-Ahmedabad)
Want to feature your job openings here? Reply to this email or DM me on LinkedIn.
That was it for this edition of A2Z of D2C! Let us know what you liked and what you HATED. We have a lot more up our sleeves, when it comes to the product and this newsletter.
So stay tuned!
See you next month!
Until then 💛,
Stuti