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March 2023

iD Fresh Food: The Story They Weave Through Their Communications & Packaging
Brand Breakdown is Shopflo’s monthly 4-part newsletter, in which we deep dive into an Indian D2C brand, and understand its constituent elements to…
 • 
Leesha Agarwal
iD Fresh Food: How iD Turned Adversities Into Learnings As The Company Grew
Brand Breakdown is Shopflo’s monthly 4-part newsletter, in which we deep dive into an Indian D2C brand, and understand its constituent elements to…
 • 
Leesha Agarwal
iD Fresh Food: The Complexities Of Starting A Brand Of Idli-Dosa Batter
Brand Breakdown is Shopflo’s monthly 4-part newsletter, in which we deep dive into an Indian D2C brand, and understand its constituent elements to…
 • 
Leesha Agarwal

February 2023

AND: What Does It Take To Build A Sustainable Brand?
Brand Breakdown is Shopflo’s monthly 4-part newsletter, in which we deep dive into an Indian D2C brand, and understand its constituent elements to…
 • 
Leesha Agarwal
AND: How The Brand’s Messaging Evolved With Its Consumers
Brand Breakdown is Shopflo’s monthly 4-part newsletter, in which we deep dive into an Indian D2C brand, and understand its constituent elements to…
 • 
Leesha Agarwal
AND: BTS Of The Journey From Cloth to Customer
Brand Breakdown is Shopflo’s monthly 4-part newsletter, in which we deep dive into an Indian D2C brand, and understand its constituent elements to…
 • 
Leesha Agarwal
AND: How Anita Dongre Built A House Of Purposeful Brands
Brand Breakdown is Shopflo’s monthly 4-part newsletter, in which we deep dive into an Indian D2C brand, and understand its constituent elements to…
 • 
Leesha Agarwal

January 2023

Blue Tokai: Taking The Consumer On An Immersive Journey
Brand Breakdown is Shopflo’s monthly 4-part newsletter, in which we deep dive into an Indian D2C brand, and understand its constituent elements to…
 • 
Leesha Agarwal
Blue Tokai: A Visual Storyteller
Brand breakdown 02: Brand Breakdown is Shopflo’s monthly 4-part newsletter, in which we deep dive into an Indian D2C brand, and understand its…
 • 
Leesha Agarwal
1
Blue Tokai: From A Humble Estate to Global Expansion
Brand breakdown 02: Brand Breakdown is Shopflo’s monthly 4-part newsletter, in which we deep dive into an Indian D2C brand, and understand its…
 • 
Leesha Agarwal
Blue Tokai 01: Brand breakdown
India’s evolving relationship with coffee and the rise of D2C coffee brands
 • 
Leesha Agarwal
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