Brand Breakdown is Shopflo’s monthly 4-part newsletter, in which we deep dive into an Indian D2C brand, and understand its constituent elements to…
Brand Breakdown is Shopflo’s monthly 4-part newsletter, in which we deep dive into an Indian D2C brand, and understand its constituent elements to…

January 2023

Brand Breakdown is Shopflo’s monthly 4-part newsletter, in which we deep dive into an Indian D2C brand, and understand its constituent elements to…
Brand breakdown 02: Brand Breakdown is Shopflo’s monthly 4-part newsletter, in which we deep dive into an Indian D2C brand, and understand its…
Brand breakdown 02: Brand Breakdown is Shopflo’s monthly 4-part newsletter, in which we deep dive into an Indian D2C brand, and understand its…
India’s evolving relationship with coffee and the rise of D2C coffee brands

September 2022

A toy that transcended age and gender barriers
An FMCG company that has made its presence known in all parts of the country
A mattress start-up that took experiential purchasing online

August 2022

Creating a non-vegetarian niche in a country that has the highest share of vegetarians in the world
A Hollywood actor, a disruptive proposition and a unicorn status. Recipe for success?

July 2022

A brand created by a woman at a time when women were just entering the workforce and its journey to becoming a part of the cultural fabric